When beginning to search for the best practices of Twitters and Blogs, it may be prudent to review the general rules of effective social media. Originality, authenticity, and being first to break the news in the market can create a legion of followers (University of Tennessee, 2013-21014). Objectively speaking, what is the incentive for someone to follow a source that is a copy of someone else’s work and is yesterday’s news?
For Twitter it is relevant to re-examine what Mark Schaefer espoused in creating a reasonable foundation to build from. To begin with the manager of the Twitter presence must be committed to building a following of around 200 people. In order to do this it requires the discipline and time to send Tweets several times a day. The drive to build quantity must be balanced with a commitment for quality. (Schaefer, 2014).
Tweeting can be a source of information or the driver of people to visit your blog. Consequently, there are many ways people can view your Tweets. For example, how might a hashtag or search influence who, how, and the frequency that your Tweet is seen. It is helpful to remember, that some times less of a message can be more impactful. Some experts suggest that your Tweet should only be 120 characters as that will provide others more room to do a Retweet. Use services like HootSuite, TweetDeck and Buffer to schedule and deploy Tweets on a regular basis during regular business hours. Also, be sensitive not to send Tweets during emergencies (Denovati Group, 2013-2014).
Blogging and Tweeting according to some experts are blurring in their respective abilities to deliver value/message to those using Social Media. For this portion of this manuscript, we will now focus on how a few of the best practices of blogging should be considered for implementation. It seems logically that a blog would have a broad policy or strategy that validates their purpose. One of the jobs a blog can do is help improve the search results. Besides compelling content, the blog needs to have a voice, in essence a voice that is desirable and identifiable. One of the jobs a blog can do is help improve the search results. Therefore, use of key words can help organically grow the search effort. Final item a list of expert suggestions is to link the blog from the company website.
Comcast is expanding its “See It” platform, which turns Twitter into a remote control, by adding a variety of networks (Ad Age, 2013). This technology is a tremendous step forward of combining social media and telecommunication to heighten the customer experience. If this is combination is successful, then the synergy from these entities will help to lengthen the product/industry life cycle for this sector of telecommunications.
One of the most visible and trusted aspects of blogs are the forums found through Broadband DSL Reports. A wide range of topics are explored across the spectrum of telecommunications (Broadband DSL Reports, 2014). However, there is a high presence of consumers doing blogs in order to vent their displeasure with the telecommunications industry. The telecommunications industry cannot turn their backs on this vocal segment of customers and non-customers.
In conclusion, Twitter and the telecommunications industry intersect at the crossroads of product delivery and customer care. Twitter as a remote control and the use of Apps help to make the core telecommunications services a more robust customer experience. As mentioned in a previous post, Comcast’s initial leadership in using Twitter to remedy high-profile customer complaints has brought attention to their customer service efforts, yet has not dampened the major issues that continue to plaque that company and the larger industry. I did not find a lot of evidence of the telecommunications using Blogs other than their company websites and the forums found on Broadband DSL Reports.
The realization of more meaningful innovation is dependent upon a multitude of factors including the finite trait of time. One would have to ask does the telecommunications industry have enough time to figure out how to best use Social Media?
Advertising Age. (2013, December 11). Twitter ‘See It’ Button Adds More TV Networks and Cable Companies. Retrieved from.
Broadband DSL Reports. (2014). Forum home page. Retrieved from.
Comcast. (2013, October 9). Comcast Corporation, NBCUniversal and Twitter Form Social TV Strategic Partnership. Retrieved from.
The Denovati Group. (2013-2014). Twitter Best Practices: 11+ Tips for Tweeting Well. Retrieved from
Social Media B2B. (2014, June 4). 10 Business Blogging Best Practices. Retrieved from
Schaefer, Mark W. The Tao of Twitter. 2nd ed. McGraw-Hill, 2014 Print.
The University of Tennessee at Chattanooga. (2012-2014). Best Practices for a Successful Social Media Presence. Retrieved from